Adopt_ua

[ABOUT]

Adopt_ua is a Ukrainian platform that helps dogs and cats find a home. It shares the stories of animals looking for a family, including animals affected by the war and animals from shelters, and raises donations to support them. Its message: don’t buy, adopt.

[TASK]

Create a new visual identity for adopt_ua.

[CONCEPT]

A visual identity built around the frame: the best moments of life go in a frame, in a special place at home, and that is what every pet deserves. The frame is paired with wallpapers (every home has its own) and a deep green colour that stands for stability.

Adopt UA: plush cat pillow on a bed
Adopt UA: jar of cat and dog shaped sweets
Adopt UA: plush dog toy with the embroidered logo
Adopt UA: keychain with the brand charms
Adopt UA: green bucket hat with the logo
Adopt UA: browser window with the favicon and address bar
Adopt UA: wheat-pasted poster on a concrete wall
Alyona

[CONTACT]

No brief?
No problem. Say hi.

alencamomila@gmail.com