Digital
Surplus

No rules, no deadline, no idea how it ends

Everything here was made to see what would happen.

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SAMTECH[Brand Identity][logo][Guidelines][generative tool]

Beauty app[UI/UX DESIGN]

[ABOUT]

Hi! I’m Alyona, a brand and product designer. I design identities, graphics and interfaces as one system. You bring the brief, I take it from the first sketch to launch.

ADOPT_UA[BRAND REDESIGN][logo][templates][MERCH]

NACRE /neɪkər/[BRAND DESIGN][BRAND IDENTITY]

healthcare app[UI/UX DESIGN]

Vantage CRM[UI/UX DESIGN][DESIGN System][UI/UX DESIGN]

Moye Misto[Brand Identity][logo][Brand strategy][Merch]

IN/SIDE Festival[Brand Identity][BRAND Identity][logo][MERCH]

Davniy Halych[Brand Identity][logo][Merch]

KOKAWOOD[PACKAGING CONCEPT]

[SERVICES]

[01]  Brand Identity

  1. We dissect your brief, define business goals, and set expectations.
  2. Competitor and audience analysis to find gaps and opportunities.
  3. Visual metaphors, aesthetic directions, moodboards, and a design session to lock down the creative direction.
  4. Logo sketching and digitizing, custom typography, and the color philosophy.
  5. The concept expanded into a full visual ecosystem: patterns, iconography, layouts.
  6. The identity applied to packaging, presentation decks, business cards, and social media grids.
  7. A comprehensive usage guide and well-organized, production-ready source files.

[02]  UI/UX | Product Design

  1. Product requirements, user personas, and core business logic.
  2. Competitor audit, user behavior study, and usability pain points solved.
  3. Website, web or mobile app map and frictionless user paths that guide conversions.
  4. Monochrome wireframes to test layout logic, content hierarchy, and functionality.
  5. Style and character for approved wireframes: beautiful, high-fidelity UI screens and components.
  6. Desktop, tablet, and mobile layouts with error states and empty screens, plus clickable Figma prototypes.
  7. A pixel-perfect design system with components, auto-layouts, and specs for developers.
Alyona

[CONTACT]

No brief?
No problem. Say hi.

alencamomila@gmail.com