[CONCEPT]
What might be hidden inside an ordinary stone? The brand identity of the fictional materials festival IN/SIDE invites us to look deeper and discover what usually goes unnoticed. Its concept echoes the act of splitting a stone, revealing its internal structure, rich texture, and unexpected details. In this way, the festival serves as a reminder that a truly wondrous world can exist inside everyday things.
[LOGO]
The name IN/SIDE encourages visitors to look beneath the surface and discover what is usually left unseen.
[GRAPHICS]
The key visual device is figures made from stones.
[typesetting]
The headline typesetting features a bold weight and a shift effect that mimics the fracture of a stone, highlighting its natural unevenness and raw texture.
