[ABOUT]
Davniy (Ancient) Halych is a National Reserve — a place that preserves the cultural and historical heritage of Ukraine.
[TASK]
The goal was to develop a strong and timeless identity.
[CHALLENGES]
Balancing historical authenticity with modern clarity, and to create a system that works across both official and visitor-oriented communication.
Finding a visual language that reflects history without looking outdated
Designing a logo that is simple, scalable, and respectful of heritage
Creating a consistent identity system for multiple applications: from print and outdoor to digital and merchandise
Engaging different audiences — from schoolchildren and families to scholars and international visitors
[CONCEPT]
During my research into the historical heritage of Halych, I developed the concept “Portal” — a metaphor for the connection between past and present, bridging history with the modern visitor. This idea became the foundation of the visual identity for the National Reserve “Ancient Halych,” combining monumentality with openness and authenticity.
[CONTACT]
No brief?
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